How does a Puppy Scam work?

How does a Puppy Scam work?

February 25, 2018
158 Shares 4,037 Views

How does a Puppy Scam Work?

Puppy Scams are online scams run by organized criminals. This scam is being run at an industrial level with some criminal groups creating 100s of websites to convince consumers to part with their money. Commonly called a “Puppy Scam”, this scam can use kittens, horsestortoises or any other pets as bait.

The scam normally works in three parts:

1 The Hook

Puppy ScamThe hook is simple. The scammer will offer pets for sale or adoption. These scammers will create a custom website and advertize on Facebook, CraigsList, TradingPost and any other classified ad websites.
They will interact with you by mail, SMS or phone to convince you that they have a pet to sell or give away.
The aim here is to get the intended victim emotionally invested in a fictitious pet. When people act on emotion they are easier to scam.
A scammer can target 50 people at a time. They use a series of “canned” responses which they copy and paste when replying to you. The emails are long and verbose asking questions and answering questions you have not asked. If you ask a question that is not in their script they give a short curt answer.
If the “pet” is being sold and not offered for adoption the scammer will con their victims into giving hundreds of dollars in the first part of the scam

2. The Sting

Pet Delivery ScamThis is where the majority of money is stolen.
You are now emotionally invested in the pet. If the pet was sold (not for adoption) you are also financially invested as well.
The scammer will create a Pet Delivery Website so that you can track the delivery of your new pet.
You will be given a “tracking number” which will direct you to a webpage created and controlled by the scammer. This webpage will show you that your pet is being delivered.
A day later you will receive an email that the delivery is delayed as you must pay fees. The scammer will update the webpage created for you in order to convince you that the fees are legitimate. Fees can include:

  • Delivery fees
  • Cage fees
  • Ventilated cage fees
  • Vaccines
  • All of the above


There is no limit to the amount  or variation of fees. If you pay one, they demand another and another until you cannot afford to pay more or you realise it is a scam.
As you are emotionally invested in the pet you are expecting to receive the scammers will take full advantage of this and blame you for cruelty because you are delaying the delivery.

The loss to the victim is now in the thousands.

3. The Threat

Animal  Abandonment scamOnce you refuse to pay anymore money to the scammer they will threaten you. Once of the most common threats is “Animal  Abandonment”. Again this is part of the scam. Animal abandonment is a crime and rightly so but in this scenario, even if it were true, animal abandonment laws would not apply. You can see more on animal abandonment here:

Puppy Scammers can go as far as to create a website that looks like a law enforcement website. If they think they can frighten you into paying more money they will continue to phone, email and text.

Why does the Puppy Scam Work?

Pet scams are not new. They have been around since online scams began. In the past couple of years they have become more of an issue. The Better Business Bureau states in their report (see here) that an unusually high number of those targeted in the schemes are in their late teens or 20s.

This could be down to several things. Firstly, online shopping is now the norm. You can buy anything online now and this has been embraced by a younger generation.
Secondly, this scam was not as widespread in the past. Criminal gangs are now using this method to scam consumers on an industrial scale.
Lastly, your emotions are scammed first. The scammer will use the cutest pictures they can find on the internet to make you fall in love with a pet they do not possess. In this way it is like the typical “Love Scam”

Education here is the key.

The majority of internet users would now ignore a standard scam by a “Nigerian Prince asking for help to move a vast inheritance“, if you could just pay the barrister fees.
Most people would not fall for the classic “Lottery Scam” as almost everyone now knows that technique.
The techniques these criminals use are still relatively unknown and until they receive more coverage these scammers will continue to scam consumers.

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David Rice - Nov 15, 2018

Certified kennel, AKC registered, pedigree, health certified? None of the above. is just nother pet scam.
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David Rice - Nov 15, 2018

Air Conditioned Travel crate? Premium pet health insurance? are part of a scam which charges but never delivers.
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Paul Brady - Nov 15, 2018 is a scam website. These scammers create fake websites and then pay to advertise them online using stolen credit cards. This is not a review, they are criminals!

4 Responses

  1. I am with ABC7 News in San Francisco. I would love to speak to someone at Please contact me. Thank you

  2. Who makes sure these are scams and not just one person wanting to get back at someone or just wants to cause trouble? There should be a group of people traveling to these places and getting information first hand.

    • Very good question Roxsanne.
      Of course there are genuine breeders out there, with “genuine” websites. We currently have 3 volunteers researching domains to see if they fit the criteria of a scam. Once they are submitted I personally sign them off. We do not review breeders. We state that the websites we publish are scams created by criminals. Of course if we publish a genuine breeder as a scam we are immediately liable and face the very real prospect of being shut down and sued.
      On a regular day we will publish about 20 scam websites. We will find another 2 or 3 websites that we “know” are scams but cannot prove. These websites are not published until we receive further proof.
      We are currently looking for volunteers to research for us (hint hint!). If we did have a group of people to travel to check addresses we would have much more use for them in researching domains that have been submitted.
      You can see that the domains registered by one scammer ( cover every breed and several delivery companies. Many of the domains have been shut down.
      This is a Cameroonian national using internet based phone numbers. We would not need to physically go to the addresses on the websites to realise that they are scams.

      We are also open to the possibility that disgruntled customers may report a genuine breeder. We do not have the capability of investigating cases where people do not receive the correct papers, receive the wrong pet, receive a sick pet etc. We can only investigate “The Puppy Scam” in which criminals claim to sell and ship pets with no intention of doing so.

      If you think that we have published a website incorrectly then please tell us in the comments of the particular article.
      Thank you,

  3. It felt wrong when we were buying a Yorkie but we were convinced because they had all the answers to our questions. We lost $350 but I have seen others loose a lot more. Thank you for informing us.


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